PACKAGING

This project drew inspiration from Wakker Dier's thought-provoking commercials, which cleverly parody meat advertisements in their radio spots. I incorporated this concept into packaging design. At first glance, the packaging exudes visual appeal, thanks to its gentle color palette. Yet, upon closer examination, it reveals the stark truths behind the product. For instance, the chocolate bar packaging sheds light on the number of individuals in the cocoa industry subjected to exploitative labor conditions. It also highlights the environmental impact of tampons and the early separation of lambs from their mothers to ensure the safety of milk for human consumption.